I just built my entire marketing system. A strategy deck, content calendar, video assets, and even a website app, using one AI tool.
No code.
No dev background.
One day.
And it completely changed how I think about AI for business.
Most people talk about AI as a productivity boost.
I’m using it as an operating system.
The Problem With How Most People Use AI
If you’ve heard of Claude Code, you’ve probably seen it framed as a developer tool.
Build apps.
Automate workflows.
Write software.
That’s impressive, but it misses the real opportunity.
I’m not a developer.
I’m a creator running a business.
And what I realized is this:
Claude Code might be the most powerful marketing tool available right now — and almost no marketers are using it that way.
What Claude Code Actually Is (Without the Tech Jargon)
Claude Code is an AI tool from Anthropic that can:
Read your files and folders
Write documents and code
Execute tasks locally
Create real assets, not just suggestions
Think of it as a smart assistant that doesn’t just think, it builds.
The Breakthrough: Context > Prompts
Here’s the mistake most people make with AI:
They treat every request like a one-off.
Write this email.
Generate ideas.
Summarize this doc.
Claude Code works differently.
I created a simple file called claude.md — a living document that explains:
Who I am
What my business does
My audience
My goals
My preferences
What to avoid
This file becomes Claude’s north star.
Without it:
You explain yourself every time.
With it:
Claude reads it before you even type.
Now every output is contextual, aligned, and consistent.
What I Built With This Setup
1. A Full Strategy Deck
I uploaded my business docs and goals, then told Claude: “Create a professional PDF strategy deck. Dark theme. Modern layout. Include priorities, content plan, and revenue path.”
Claude:
Wrote the content
Designed the deck
Exported it
Uploaded it to Google Drive
No Figma. No Canva. No manual assembly.
Promotional Videos (Without Learning Video Code)
Claude can learn skills.
Think of skills like apps on your phone.
I added a skill called Remotion — a tool for generating videos with code.
I didn’t learn Remotion.
Claude did.
Then I said: “Create a short promo video for my Skool community. Animated text, smooth transitions, dark background, light blue accents.”
In just minutes, Claude generated the video.
That’s the shift:
You don’t learn tools anymore.
You teach Claude what you want.
A Full Content Calendar
Weekly planning used to live in Notion and take hours.
Now I tell Claude:“Create an 8-week content calendar for my Skool launch. Include YouTube topics and social posts.”
It generates:
A structured plan
A CSV file
Ready for import into Notion
I just review and tweak.
The Real Power: Systems, Not Tasks
Most people use AI for isolated outputs.
I’m using it to build a connected system:
Strategy
Content
Assets
Distribution
Everything references the same context file.
So when I:
Write scripts → it knows my audience
Build landing pages → it knows my offer
Write tweets → it knows my voice
Nothing starts from zero.
And it compounds.
How to Get Started (Without Getting Overwhelmed)
Here’s the simple path:
Get Claude Pro ($20/month)
Install Claude Code (5 minutes)
Create your first context file
Start building systems, not prompts
There’s a free interactive course at ccforeveryone.com that walks through all of this step-by-step. Highly recommend it if you’re new.
I’m documenting everything I’m building with AI - the wins, the failures, the systems. If you want to see how this actually works in a real business, subscribe to my youtube channel and follow along.
This is just the beginning.